【 讓不可見的力量具象化 】
羽球講求瞬間反應。我們不走傳統科技硬體風格,而是運用光影反差與軌跡特效,呈現球拍底蓋感測晶片的分析能力。
影片從殺球動作切入,串聯 397 km/h 球速即時反饋、球場數據分析與社群排行畫面,最後收斂至品牌定位——將運動員的揮拍經驗,轉化為清晰客觀的訓練依據。
Visualizing the Invisible Power
Badminton is a game of split-second reactions. Moving away from conventional hardware visuals, we leverage cinematic lighting contrast and dynamic motion trails to showcase the analytical capability of the sensor chip integrated into the grip cap.
The video opens with a powerful smash, seamlessly connecting real-time 397 km/h speed tracking, comprehensive on-court analytics, and a dynamic community leaderboard. It concludes by reinforcing the brand’s positioning: transforming intuition into clear, objective training insights.
Credit
Production: 野人設計 Wild Design
Client: 勝利體育 VICTOR
Client: 勝利體育 VICTOR
Director: 陳志育 Ida Chen
Account Manager: 吳昱緯 Phil Wu
Project Manager: 章介同 Jie Tung Chang
Storyboard: 陳志育 Ida Chen
Account Manager: 吳昱緯 Phil Wu
Project Manager: 章介同 Jie Tung Chang
Storyboard: 陳志育 Ida Chen
Previz: 真有錢 Zheng yocheng
Styleframes: 陳志育 Ida Chen、真有錢 Zheng yocheng
3D Animation: 林詠順 River Lin、真有錢 Zheng yocheng
Styleframes: 陳志育 Ida Chen、真有錢 Zheng yocheng
3D Animation: 林詠順 River Lin、真有錢 Zheng yocheng
Music & Sound Design: 海波浪音樂 Hyperlung