Tiger Party是一家國際互動解決方案公司，其紐約時代廣場大型高階看板管理系統的設計與營運是該公司最著名的專案之一。此次，Tiger Party與上海三思（Shanghai Sansi）合作，在「ISE西班牙全球電子消費展」和「IFA 2023 歐洲最大消費性電子展」上展示他們的服務技術，而我們則負責製作了螢幕展示所需的動畫呈現。
Tiger Party is an international interactive agency, known for their design and operation of large-scale high-level signage management systems in New York’s Times Square. This time, Tiger Party partnered with Shanghai Sansi to showcase their service technology at the “ISE 2023 Integrated Systems Europe” and the “IFA 2023 Europe’s Largest Consumer Electronics Show”, while we were responsible for producing the animation display required for the screens.
這個動畫的靈感來自於Tiger Party多年來在時代廣場看板營運的經驗。我們希望將紐約市的元素融入動畫視覺中，並且以大眾熟悉的食物元素 – 披薩，連結北美洲與歐洲兩地，作為主要的動畫主題。同時，我們運用鮮豔多彩的配色，展現看板的視覺效果。此外，我們也考慮到展場使用L型巨大螢幕，因此特別設計了披薩盒的開蓋效果，以呼應螢幕形狀。
The inspiration for this animation comes from Tiger Party’s years of experience in signage operation at Times Square. We wanted to incorporate elements of New York City into the visual animation and link North America and Europe by using a universally recognized food element – pizza, as the primary animation theme. At the same time, we used bright and colourful colour schemes to showcase the visual effect of the billboard. We also considered using a huge L-shaped LED screen at the exhibition and designed a pizza box opening effect to correspond with the screen shape.
Style frames
ISE & IFA On-Site
▒ Credits
Production：野人設計 Wild Design
Client：翔琥科技 Tiger Party
Director：侯思妤 Szu-Yu Hou
Project Manager：吳昱緯 Phil Wu、游佳怡 Chia Yi Yu
Storyboard：侯思妤 Szu-Yu Hou
Styleframes：侯思妤 Szu-Yu Hou、黃敏琇 Mizu Huang
Animation：黃敏琇 Mizu Huang、林意媗 Doris Lin、侯思妤 Szu-Yu Hou
Compositing：侯思妤 Szu-Yu Hou