野人為ASUS全新推出的ZenBook電漿陶瓷鋁合金材質筆記型電腦,製作了三支系列社群宣傳影片。概念上,三支影片分別以字母Z、E、N為主題,展示了ZenBook新材質的製造過程。
在Z部分,筆電機殼的鋁合金被浸入電解液中,引起了物理和化學的變化。
E部分展示了經過變化的鋁合金,觸感像陶瓷一般,並且具有優異的抗刮、耐受和抗鏽特性。
最後,在N部分中,強調了這種材質對環境無毒、100%可回收的友善永續環境的重要性。
We have created a series of social media promotional videos for ASUS’s newly launched ZenBook, crafted from plasma ceramic aluminum alloy material. Conceptually, each of the three videos focuses on the letters Z, E, and N, depicting the construction of the ZenBook to showcase the manufacturing process of this material.
In the Z alphabet, the aluminum alloy shell of the laptop is immersed in an electrolyte solution, leading to physical and chemical changes in the liquid.
Moving to the E alphabet, the transformed aluminum alloy exhibits a ceramic-like texture, boasting superior scratch resistance, durability, and anti-rust properties.
Finally, in the N alphabet, emphasis is placed on the environmentally friendly and fully recyclable nature of this material, highlighting its non-toxic and sustainable characteristics.
Styleframes
ASUS Instagram
▒ Credits
Production:野人設計 Wild Design
Clients:華碩 Asus
Director:侯思妤 Szu-Yu Hou
Project Manager:游佳怡 Chia Yi Yu、吳昱緯 Phil Wu
Concept:侯思妤 Szu-Yu Hou、陳尚華 Shang-Hua Chen
Storyboard:陳尚華 Shang-Hua Chen
Styleframes:黃煜軒 Taro Huang、陳尚華 Shang-Hua Chen
Animation:黃煜軒 Taro Huang、陳尚華 Shang-Hua Chen
Sound Design:陳敬恆 Quiet Chen