「這不僅是一場預告,更是一次品牌靈魂的伏筆。」
我們為 ASUS 2025 米蘭設計週量身打造前導預告,將產品的核心設計語彙轉化為視覺意象。透過極簡且富有層次的鏡頭,將 ASUS 理性的設計思維與對展場空間的匠心佈局隱喻其中。不直接揭曉答案,而是透過虛實交錯的鋪陳,勾勒出品牌深厚的底蘊,藉此激發全球設計社群的高度好奇與期待。
"More than a preview, this is a prelude to the brand’s soul."
Tailor-made for ASUS at Milan Design Week 2025, this teaser transforms core product design languages into evocative visual metaphors. Through minimalist yet multi-layered cinematography, we subtly weave ASUS’s rational design philosophy and meticulous spatial craftsmanship into the narrative. Rather than revealing everything at once, we use an interplay of light and shadow to trace the brand's profound heritage, sparking curiosity and anticipation within the global design community.
Teaser01
Production:野人設計 Wild Design
Clients:華碩 ASUS
Clients:華碩 ASUS
Director:陳志育 Ida Chen
Account Manager:吳昱緯 Phil Wu
Project Manager:游佳怡 Chia Yi Yu
Storyboard:陳志育 Ida Chen
Previz:林亭蓁 Jane Lin
Styleframes:林亭蓁 Jane Lin
Animation:林亭蓁 Jane Lin
Account Manager:吳昱緯 Phil Wu
Project Manager:游佳怡 Chia Yi Yu
Storyboard:陳志育 Ida Chen
Previz:林亭蓁 Jane Lin
Styleframes:林亭蓁 Jane Lin
Animation:林亭蓁 Jane Lin
MUSIC & SOUND DESIGN:海波浪音樂 HYPERLUNG
Teaser02
Production:野人設計 Wild Design
Clients:華碩 ASUS
Clients:華碩 ASUS
Director:陳志育 Ida Chen
Account Manager:吳昱緯 Phil Wu
Project Manager:游佳怡 Chia Yi Yu
Storyboard:陳志育 Ida Chen
Previz:楊博鈞 Jyun Yang
Styleframes:楊博鈞 Jyun Yang
Animation:楊博鈞 Jyun Yang
Account Manager:吳昱緯 Phil Wu
Project Manager:游佳怡 Chia Yi Yu
Storyboard:陳志育 Ida Chen
Previz:楊博鈞 Jyun Yang
Styleframes:楊博鈞 Jyun Yang
Animation:楊博鈞 Jyun Yang
MUSIC & SOUND DESIGN:海波浪音樂 HYPERLUNG
Teaser03
Production:野人設計 Wild Design
Clients:華碩 ASUS
Clients:華碩 ASUS
Director:陳志育 Ida Chen
Account Manager:吳昱緯 Phil Wu
Project Manager:游佳怡 Chia Yi Yu
Storyboard:陳志育 Ida Chen
Previz:劉尉廷 Thein
Styleframes:劉尉廷 Thein
Animation:劉尉廷 Thein
Account Manager:吳昱緯 Phil Wu
Project Manager:游佳怡 Chia Yi Yu
Storyboard:陳志育 Ida Chen
Previz:劉尉廷 Thein
Styleframes:劉尉廷 Thein
Animation:劉尉廷 Thein
MUSIC & SOUND DESIGN:海波浪音樂 HYPERLUNG