臺銀數位帳戶宣傳形象平面廣告＆影片－鯨打細蒜篇
Bank of Taiwan Digital Account Promotional Print & Video Ads
早起設計協助臺灣銀行製作「臺銀數位帳戶」的平面形象廣告與宣傳影片，負責整體視覺統籌。本案以創意標語「人算不如鯨算，臺銀幫你鯨打細蒜！」為主軸，結合臺銀吉祥物「BUBI」，透過打地鼠的趣味方式演繹廣告文案。影片部分則與野人設計合作，採用輕鬆、幽默且帶有懸疑感的節奏，營造吸引人的觀賞氛圍，引導觀眾進一步認識臺銀數位帳戶。
Matinal Design Office helped Taiwan Bank create promotional materials for the Digital Account, including print ads and a promotional video, and took charge of overall visual coordination. The campaign features a creative pun combining "whale" and careful budgeting, illustrated by the mascot playing a whack-a-mole game. It symbolizes Taiwan Bank’s smart and playful approach to helping customers manage their finances. The video, produced in collaboration with Wild Design Studio, uses a lighthearted, humorous, and slightly suspenseful tone to engage viewers and introduce the Digital Account.
client：臺灣銀行 Taiwan Bank
design coordination：早起設計 matinal design office™
creative：官佩萱 Pei-Hsuan Kuan、何田田 Tian-Tian Her
art direction：黃苡蓁 I-Chen Huang
storyboard：官佩萱 Pei-Hsuan Kuan、黃苡蓁 I-Chen Huang
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animation production: 野人設計 Wild Design
animation director: 侯思妤 Szu-Yu Hou
project manager：章介同 Jie Tung Chang、吳昱緯 Phil Wu
animatic：黃煜軒 Taro Huang、楊博鈞 Jyun Yang
3D Design: 黃煜軒 Taro Huang、楊博鈞 Jyun Yang、侯思妤 Szu-Yu Hou
2D & 3D animation: 侯思妤 Szu-Yu Hou
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music & sound design：海波浪音樂 HYPERLUNG
design coordination：早起設計 matinal design office™
creative：官佩萱 Pei-Hsuan Kuan、何田田 Tian-Tian Her
art direction：黃苡蓁 I-Chen Huang
storyboard：官佩萱 Pei-Hsuan Kuan、黃苡蓁 I-Chen Huang
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animation production: 野人設計 Wild Design
animation director: 侯思妤 Szu-Yu Hou
project manager：章介同 Jie Tung Chang、吳昱緯 Phil Wu
animatic：黃煜軒 Taro Huang、楊博鈞 Jyun Yang
3D Design: 黃煜軒 Taro Huang、楊博鈞 Jyun Yang、侯思妤 Szu-Yu Hou
2D & 3D animation: 侯思妤 Szu-Yu Hou
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music & sound design：海波浪音樂 HYPERLUNG
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year：2025